Commercial work


Michelle Savill is a director for advertising and is represented by Good Oil Films. If you have a project you’d like to discuss please email michelle@goodoilfilms.com.


United Nations: Global goals


Client: Tribeca X United Nations X YouTube creative partnership
Director: Michelle Savill
Cinematographer: Jason White
Agency: Emotive

This campaign was created to raise awareness around the importance of quality education, which forms part of the United Nations’ global goals for sustainable development.

The ad was specifically designed to spark a conversation around a largely unknown problem in Australia – illiteracy.

Daffodil Day


Client: Cancer Society
Director: Michelle Savill
Cinematographer: Marty Williams
Agency: TBWA

For Cancer Society’s 2020 Daffodil Day, we made a campaign that focused on the Cancer Society’s volunteer drivers, who transport cancer patients to and from appointments.

Colour yourself loyal


Client: Steinlager
Director: Michelle Savill
Cinematographer: Andrew Stroud
Agency: DDB

A campaign to coincide with the Rugby World Cup, a real grassroots rugby match, Elsthorpe vs Omakere, was filmed on the 40th anniversary of their rivalry. Every year, they play a grudge match.

Pet Refuge


Client: Pet Refuge New Zealand
Director: Michelle Savill
Cinematographer: Andrew Stroud
Agency: DDB

A fundraising campaign for a new charity, Pet Refuge New Zealand, who provide temporary shelter for pets affected by domestic violence, keeping them safe while their owners escape abuse.

The four-week launch campaign had a target of raising $250,000, which was surpassed inside the first seven days.






Kinder Music


Client: Nike, Catalogue Magazine
Director: Michelle Savill

A collab between Catalogue and Nike exploring how DJs, Kinder Music, stay true to themselves in a hyper-competitive music industry.

Sav, from Ladies of Leisure


Client: Nike, Catalogue Magazine
Director: Michelle Savill

The importance of creating safe spaces for women, with Savannah, co-founder of Ladies of Leisure, a creative collective based in Melbourne.





Phones off, please


Client: Vodafone
Director: Michelle Savill
Cinematographer: Maria Ines Manchego
Agency: DDB

A series of three in-cinema ads aimed at encouraging moviegoers to switch off their phones before the film starts. Each ad is disguised as a blockbuster trailers, complete with melodramatic acting and swelling music.

In each spot the hero of the film is rudely interrupted in the middle of their monologue by an incoming phone-call.